About.
INSPIRED BY DIFFERENCE.
In a digital world flooded with noise, “more traffic” is the wrong goal. The right goal is more revenue.
For me, marketing isn’t just about “brand presence” or “buying clicks”—it’s about building a predictable system for growth. As the Chief Marketing Officer at Virtual Expand and a consultant with over 100 client projects delivered, my career has been focused on architecting and executing these systems.
My approach is hands-on and technical. I connect the dots that many overlook:
- I link Technical SEO and content architecture to high-converting landing pages.
- I build performance ad campaigns (Google & Meta) that feed directly into CRM and automation funnels (HubSpot, Zapier).
- I measure everything that matters, using GA4 and GTM to track events and optimize for one thing: Conversion Rate.
Today, this also means staying ahead of the curve. I actively apply AI Engine Optimization (AIEO) and Generative Engine Optimization (GEO), ensuring my clients’ content is visible not just in search, but in the next generation of AI-driven answer engines.
About.
INSPIRED BY DIFFERENCE
In a digital world flooded with noise, “more traffic” is the wrong goal. The right goal is more revenue.
For me, marketing isn’t just about “brand presence” or “buying clicks”—it’s about building a predictable system for growth. As the Chief Marketing Officer at Virtual Expand and a consultant with over 100 client projects delivered, my career has been focused on architecting and executing these systems.
My approach is hands-on and technical. I connect the dots that many overlook:
- I link Technical SEO and content architecture to high-converting landing pages.
- I build performance ad campaigns (Google & Meta) that feed directly into CRM and automation funnels (HubSpot, Zapier).
- I measure everything that matters, using GA4 and GTM to track events and optimize for one thing: Conversion Rate.
Today, this also means staying ahead of the curve. I actively apply AI Engine Optimization (AIEO) and Generative Engine Optimization (GEO), ensuring my clients’ content is visible not just in search, but in the next generation of AI-driven answer engines.
Work Skills.
Skills & Technologies
My expertise covers the full marketing stack, from high-level growth strategy to the technical tools required for execution.
01. Business Growth
-
Full-Funnel Architecture Architecting end-to-end customer acquisition systems that turn traffic into measurable revenue.
-
Marketing Automation & CRM Integrating HubSpot, Zapier, and other CRMs to build automated funnels for seamless lead management.
-
Web & Platform Development Building the complete digital infrastructure, from WordPress websites to custom booking systems and social networks.
02. BRANDING.
-
Content Strategy & Architecture Building brand authority and trust by creating content that highlights authenticity and expertise.
-
Social Media & Community Building and nurturing thriving support communities and establishing social media as a primary traffic source.
-
AI Engine Optimization (AIEO) Optimizing content for Generative Engines (GEO) and leveraging prompt engineering for next-generation search.
03. MARKETING.
-
Technical & Local SEO Driving long-term organic visibility by securing top rankings on Google Search and Google Maps.
-
Performance Advertising (PPC) Managing high-ROI paid campaigns across Google Ads and Meta Ads to drive immediate, qualified traffic.
-
Conversion Rate Optimization (CRO) Analyzing user behavior and optimizing high-performing landing pages to achieve conversion rates as high as 8%.
-
Analytics & Event Tracking Implementing GA4, Google Tag Manager, and custom dashboards to deliver data-driven insights.
Work Skills.
Skills & Technologies
My expertise covers the full marketing stack, from high-level growth strategy to the technical tools required for execution.
01. Business Growth
-
Full-Funnel Architecture Architecting end-to-end customer acquisition systems that turn traffic into measurable revenue.
-
Marketing Automation & CRM Integrating HubSpot, Zapier, and other CRMs to build automated funnels for seamless lead management.
-
Web & Platform Development Building the complete digital infrastructure, from WordPress websites to custom booking systems and social networks.
02. BRANDING.
-
Content Strategy & Architecture Building brand authority and trust by creating content that highlights authenticity and expertise.
-
Social Media & Community Building and nurturing thriving support communities and establishing social media as a primary traffic source.
-
AI Engine Optimization (AIEO) Optimizing content for Generative Engines (GEO) and leveraging prompt engineering for next-generation search.
03. MARKETING.
-
Technical & Local SEO Driving long-term organic visibility by securing top rankings on Google Search and Google Maps.
-
Performance Advertising (PPC) Managing high-ROI paid campaigns across Google Ads and Meta Ads to drive immediate, qualified traffic.
-
Conversion Rate Optimization (CRO) Analyzing user behavior and optimizing high-performing landing pages to achieve conversion rates as high as 8%.
-
Analytics & Event Tracking Implementing GA4, Google Tag Manager, and custom dashboards to deliver data-driven insights.